What’s up with the origami crane logo?

We feel that our design and building process has a lot in common with traditional origami - take simple shapes and materials and, with a few deft moves, turn it into something of simple, yet striking beauty.

My ideal approach to design follows certain traditionally Japanese principles about simplicity, balanced asymmetry, organic materials, and emphasis on integration with nature/landscape.

http://www.presentationzen.com/presentationzen/2009/09/exposing-ourselves-to-traditional-japanese-aesthetic-ideas-notions-that-may-seem-quite-foreign-to-most-of-us-is-a-goo.html 

Thirdly, the crane symbol as one of good luck and longevity doesn’t hurt.  

https://www.jccc.on.ca/origami-cranes/pdf/meaning_of_the_origami_crane.pdf    

https://en.wikipedia.org/wiki/One_thousand_origami_cranes     

https://en.wikipedia.org/wiki/Orizuru.